The Myth of Black Buying Power | Dr. Jared Ball

CBBN Communiversity Lecture Series Presents:

The Myth of Black Buying Power

What is Black Buying Power?
Blacks do not have roughly 1 trillion dollars in buying power that they spend poorly.
Buying Power is a marketing phrase and has nothing to do with economic strength.
Does Lack of financial literacy only impact the poor?
*And much more!

The presentation will be provided by Dr Jared Ball who is the professor of communication studies in the Institute For Urban Research at Morgan State University. He is also the founder and curator of the media platform publication Imixwhatilike.org.

Myth of Black Buying Power | Dr. Jared Ball |